Kristy's Winter Style Guide

Each season, I aspire to create clothes that can be worn season after season. This Autumn/Winter, I've found myself particularly loving and usually reluctant to move on from. I keep finding myself ...

Fall '26 Occassion Edit

Pictured: Ottavia Cami, Lara Belt & Ottavia Cami Dress  As summer softens into fall, the days become less predictable. Warm afternoons linger, while evenings arrive cooler and quieter, asking ...

An Elevated Holiday Gift Guide: Timeless Pieces for Everyone

Pictured: Apothecary Scarf There’s a certain magic to the festive season. Long summer days, golden evenings, and the joy of giving something truly meaningful. At FLANNEL, we design with this feeli...

Fashion as Living Art: Inside the Making of the Artemis Suede Vest

There are clothes that are made for convenience, you slip them on without thought. And then there are clothes that stop you, that ask you to pause, to notice and to feel.  The Artemis Vest is one o...

The Story Behind Our Lara Leather Collection

Handwoven leather, rich textures, and effortless versatility, the Lara Story is a masterclass in refined craftsmanship. Thoughtfully designed in small batches and handcrafted in Portugal, each piec...

Sustainable Luxury: The Story Behind FLANNEL’s Ethically Crafted Collections

Luxury, in our eyes, should honour both beauty and responsibility. At FLANNEL, sustainability is not a campaign; it's a quiet, continual commitment woven into everything we do. From the fabrics we ...

Behind the Scenes: The Making of our Fall Campaign

Effortless, intimate, vintage, cool, feminine. These words move through everything we do at FLANNEL, and forming the essence of our Fall 2026 campaign was no exception.  Autumn always arrives quie...

Introducing FLANNEL Doncaster: Our Newest Melbourne Boutique

Pictured: Tilly Cami, Ottavia Cami Dress, Lara Belt, Camie Slide & Bag A New Home for FLANNEL in Melbourne's North-East We are thrilled to open the doors to FLANNEL Doncaster, our newest bouti...

A New Chapter: Discover Our High Street, Armadale Boutique

FLANNEL's New Flagship in Melbourne Melbourne has always been woven into the fabric of FLANNEL — a city defined by creativity, elegance, and enduring style. With the opening of our new flagship bo...

BLUEBERRY BREAKFAST LOAF

Liv, our Social Media and Website Creative, shares her favourite Blueberry Breakfast Loaf. This plant-based, gluten and refined sugar-free recipe has just the right amount of fruity sweetness t...

CHOC RASPBERRY BANANA BREAD

INGREDIENTS 2 ripe bananas 2 tbsp maple syrup 1/3 cup coconut sugar 1/2 tsp cinnamon 3/4 tsp baking powder 1/4 tsp pink salt 1 tsp apple cider vinegar 1 egg - use egg replacer for a vegan option 2...

KRISTY'S BLISS BALLS

INGREDIENTS (Makes 24) 1/2 cup shredded coconut 1/4 cup chia seeds 1/4 cup pumpkin seeds 1/4 cup of flax seeds 1/4 cup of cacao powder 250g jar almond butter 2 cups pitted dates METHOD Blend all i...

The Art of Packing Light: A Luxury Travel Capsule Wardrobe

Pictured: Tilly Dress At the FLANNEL Girl’s core is the desire to travel; to wander barefoot along foreign beaches, and delve into the rich cultural history of towns different from home. But along...

Kristen's Weekend in Notting Hill

Our Californian FLANNEL Girl, Kristen, recently spent a dreamy spring weekend in London wandering through one of our favourite neighbourhoods: Notting Hill. With its cherry blossom-lined streets, c...

Luxury Travel Packing Tips

As the European summer beckons, so too does the allure of long lunches by the coast, balmy evenings under striped umbrellas, and mornings spent wandering cobblestone streets. Travel offers a time t...